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MLBAM Partners With Google For VR Video Series On Rising Stars

MLBAM has again partnered with Google to create a new virtual reality video series for the Daydream platform entitled, "On The Verge." The new series is comprised of behind-the-scenes profiles of emerging stars in the game, with the initial episodes featuring Red Sox RF Mookie Betts, Twins P Jose Berrios, Pirates 1B Josh Bell and Padres CF Manuel Margot. The series follows prior collaborations between MLBAM and Google on the MLB.com At Bat VR app and the MLB.com Home Run Derby VR video game on Daydream.

The series will be available on MLB.com At Bat VR, and on the league’s official YouTube account. Other episodes are planned for key moments as the '17 season progresses. “We worked closely with MLB to tell these stories from a new perspective amidst unique access points around ballparks with Jump, Google's platform for VR video capture,” said Google Dir of VR Video Matt Apfel. “Because the Jump cameras don’t take up a ton of space, it allowed MLB to capture memorable moments on and off the field, ultimately producing fun stories."

SBJ Morning Buzzcast: May 10, 2024

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Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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