PepsiCo has replaced longtime partner Coca-Cola as a Redskins soft drink sponsor. The deal grants Pepsi co-exclusive and wide-ranging non-alcoholic beverage rights for the Redskins and FedEx Field. The agreement also includes extended rights within the salty snacks category, in which the Redskins were already a sponsored by PepsiCo’s Frito-Lay brand. The sponsorship includes mobile, TV and digital marketing inventory and in-stadium signage. Pepsi will leverage its new deal with limited-edition Redskins-themed cans and Tostitos packaging in the DC/Baltimore region. Pepsi also will be the presenting sponsor of the Redskins’ ‘17 season.
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