Giants WR Odell Beckham Jr. is the athlete with the hottest brand under the age of 25, according to a new index being released today by sports and entertainment marketing agency Charge. The Charge 25 Under 25 Index ranked the top 25 young athletes based on their brand energy, which includes social media following, social media engagement, search results and news stories. Beckham dominated the results with his 8.6 million Instagram followers, 2.5 million Twitter followers and 1.4 million Facebook likes. Cowboys RB Ezekiel Elliott is ranked second, with Nationals RF Bryce Harper, Lakers G Lonzo Ball and NASCAR driver Kyle Larson rounding out the top five.
The index applied only to athletes who primarily play in the U.S. It examined a total of 245 athletes from 22 sports, including 203 men and 42 women. Women who made the index include gymnast Simone Biles, golfer Lexi Thompson and MMA fighter Paige VanZant. See the full list of results.
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CHARGE 25 UNDER 25 TOP 10
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1. Giants WR Odell Beckham Jr.
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6. Pelicans C Anthony Davis
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2. Cowboys RB Ezekiel Elliot
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7. 76ers G Markelle Fultz
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3. Nationals RF Bryce Harper
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8. NASCAR driver Chase Elliott
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4. Lakers G Lonzo Ball
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9. Knicks F Kristaps Porzingis
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5. NASCAR driver Kyle Larson
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10. Wizards G Bradley Beal
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