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Russell Westbrook's MVP Prompts Musical Ad From Jordan Brand

Thunder G Russell Westbrook won MVP at last night's NBA Awards, and just after his acceptance speech, a "jingle ran on televisions across the country" featuring a cartoon version of him. The Jordan Brand spot, titled "Why Not 0?" was a "School House Rock style ad for calculating up" Westbrook's "dominating MVP season." The spot "immediately swept over social media" (NEWSOK.com, 6/27). 

The Jordan Brand Instagram account last night made a post before the MVP award had been officially announced, which congratulated Westbrook as if he had "already been crowned" (NEWSOK.com, 6/26).

Unknown to unstoppable. #WhyNot

A post shared by Jordan (@jumpman23) on

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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