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Jeter Touts Growth Of Players' Tribune On "The Tonight Show"

Derek Jeter appeared on NBC’s “The Tonight Show” on Friday and promoted The Players’ Tribune. Show host Jimmy Fallon said the site “has just taken off, and there’s no filters.” Jeter: “We wanted to give athletes a platform and supply them with the tools to speak effectively directly to the fans.” Jeter said athletes at times are “concerned with how their message is going to be twisted and turned” through traditional media, so “we wanted to eliminate that.” Jeter: “We’ve grown quite a bit since we launched” (“The Tonight Show,” NBC, 5/12).

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