Menu
Morning Buzz

SI Launching VR, Augmented Reality Content On Everest Climb

SI today will debut “Capturing Everest,” a new virtual reality series also involving sister Time Inc. entity Life VR. The four-episode series, chronicling a bottom-to-top climb of Mt. Everest in the enhanced video format, will be available on the Life VR app and in 360-degree video at SI.com/capturing-everest. The debut of “Capturing Everest” comes as SI this week also releases its first-ever augmented reality issue. The front cover and select images inside the magazine can be scanned using a mobile device to activate additional multimedia content.

The cover itself features Jeff Glasbrenner, the first American amputee to climb Mt. Everest and a 25-time Ironman. The “Capturing Everest” project also involved digital studio Endemol Shine Beyond USA. SI in an editor’s letter this week described the VR and augmented reality projects as the "jumping-off point for a new idea of what a magazine can be."

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2017/05/03/SI.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2017/05/03/SI.aspx

CLOSE