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E-Sports Team Dignitas Strikes Live Streaming Deal With Facebook

Team Dignitas, the e-sports franchise owned by the 76ers, has struck a deal with Facebook for its players to live-stream their practices and other content on the social media site, in addition to Twitch. By becoming the first North American e-sports team to do a Facebook deal, Dignitas hopes to reach a much larger audience than can be found solely on Twitch, which has a loyal fan base of gaming enthusiasts, but just 1/20th the users of Facebook. "We’ve obviously wanted to look at ways we can appeal to a broader demographic, and broader fan base, and be able to provide a more interesting landscape for our commercial partners as well,” said Dignitas CEO Jonathan Kemp.

See more in today’s issue of THE DAILY.

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SBJ Morning Buzzcast: May 9, 2024

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On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

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