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Coca-Cola Picks Four Athletes For Campaign Around '18 Games

Coca-Cola has chosen its athletes to anchor its '18 PyeongChang campaign in the U.S., reflecting a range of experience and sports. The “Four Pack” includes aerial skier Mac Bohonnon, figure skater Nathan Chen, Paralympic snowboarder Amy Purdy and bobsledder Elana Meyers Taylor. The four will appear in store promotions nationwide. Other athletes will be chosen by specific Coke-owned brands as well. Bohonnon is repped by Sheryl Shade; Purdy and Meyers Taylor are repped by Jeannie Goldstein of Chicago Sports & Entertainment Partners; and Chen is report by Yuki Saegusa of WME-IMG.

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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