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Intel's New Ads Around Final Four Feature LeBron James' Crying Face

Intel looks to score with new ads featuring Cavaliers F LeBron James that tip off for Saturday’s NCAA Final Four coverage. A TV spot called “Baby Face” pokes fun at James and the memes of him crying. Intel CMO Steve Fund said of the new creative, "LeBron’s crying face was one of the concepts behind the ad. LeBron’s team actually brought the memes to us, they thought it was a funny idea." The spots highlight Intel's 360 replay technology that the broadcast crew will use during the games. Intel used the same strategy with Patriots QB Tom Brady around its Super Bowl LI ads. McGarryBowen, N.Y., and Intel's in-house firm, Agency Inside, worked on spots.

For more on the new creative, see today’s issue of THE DAILY.

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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