The on-field portion of the annual NFL Combine begins today at Lucas Oil Stadium in Indianapolis, and the league is encouraging fan interest and sponsor activation around the first year of the NFL Combine Experience. During the event at the Indiana Convention Center this weekend, fans can get autographs from retired NFLers, participate in various interactive displays, sample VR attractions and watch youth football clinics.
Nine NFL sponsors are activating at the Combine, including EA, Panini and Bridgestone at the 20,000-square-foot NFL Combine Experience. Castrol, Nationwide and Bridgestone will be hosting customers at the Combine, while Frito Lay and Barclaycard will fulfill rewards programs with sweepstakes winners in attendance. Gatorade and Under Armour will distribute products to the 330 athletes, as well as trainers. Aramark will handle merchandising at the Combine, the first event under the recent RFP it won. A dedicated Combine merchandise store will debut, featuring Under Armour's Combine apparel line and products from NFL licensees such as Nike, New Era, ’47 Brand, Wincraft and Majestic.
