MLS Makes Kellogg's Cheez-It, Pringles Brands Its Official Snacks

MLS has signed a multiyear partnership with Kellogg’s Snack Brands that makes Cheez-It and Pringles the league’s official snacks. The partnership calls for a multichannel approach that will see brand integration across digital, video, in-stadium exposure and on-site activation at MLS events. In addition, the partnership is launching with a sweepstakes that will provide five winners with a VIP all-access trip for two to the ’17 MLS All-Star Game. Financial terms of this deal were not disclosed. Previously, MLS had a deal with Mondelēz Int'l in the snacks category. That deal expired at the end of last season.