New Sponsors For MSG Tennis Event Include A-B, EleVen By Venus

The BNP Paribas Showdown, an annual tennis exhibition at MSG, today will announce several new partners for the event’s 10th iteration, set for this coming Monday. Coming on board this year are Anheuser-Busch, EleVen by Venus, limo service Red Oak Transportation, designer brand Vince Camuto and Visit Orlando. BNP Paribas returns for its ninth straight year as title sponsor. Other returning sponsors include Head Penn Racquet Sports, CAA Premium Experience, packaging supplies firm Imperial Bag & Paper, marketing solutions firm Coloredge, medical group CrowdRx, Delta Air Lines, Coca-Cola, Getty Images, JW Marriott Essex House, Kia Motors, SAP, phone service Optimum, Tennis Magazine, software firm Infor, the USTA, USTA Foundation and Wall Street Journal. Larasan Pharmaceutical's Flex24 pain relief patch, which signed a three-year deal with the event in '15, ended its agreement early.