Holding Court: NBPA Hosting Players, Sponsors At New Orleans Hotel

The NBPA for the second consecutive NBA All-Star Weekend has taken over a hotel, rebranding it this year as "One Court" and filling it with both players and sponsors. The Troubador Hotel in New Orleans will serve as home to the union and more than 70 players. Sponsors of "One Court" include Spalding; Intel, which will stage VR demos; Monster consumer electronics, which is underwriting a gaming lounge; and spirits house Pernod Ricard, backing a rooftop lounge. Other sponsors are Harry's, Dynasty Icon, Frigo apparel and Qalo. The NBPA under the new CBA is taking its group licensing and marketing rights in house after more than 20 years of leasing them to the NBA.