GE Sponsorship Makes Celtics Third NBA Team With Jersey Patch Deal

The Celtics this morning are expected to announce that they have signed a jersey patch deal with GE, a source said. The team will become the third in the NBA to sell the 2.5-by-2.5-inch jersey patch, joining the 76ers with StubHub and the Kings with Blue Diamond. Typically, the jersey patch deals are three-year agreements, with both the 76ers and Kings deals worth around $5M annually. The Celtics would not confirm the deal. GE is a new partner for the club.

The NBA this season began allowing teams to sell jersey patch advertising, becoming the first of the big four U.S. stick-and-ball leagues to allow uniform branding outside of apparel suppliers. NBA rules call for jersey patch revenue to be split equally between the league and team, with the length of the deals limited to three years as the league tests the program.