Van Wagner Sports Lands Colonial's Marketing, Multimedia Rights

Van Wagner Sports & Entertainment has acquired the marketing and multimedia rights to the Colonial Athletic Association in a multiyear deal that will be announced today. Van Wagner's Collegiate Services division will manage and market the conference's rights, including the corporate sponsorship program. The Colonial and Van Wagner will work together to enhance in-venue experiences for sponsors, member schools and fans at championship events. Van Wagner also will work with the league on ticket sales, marketing activation and digital/live broadcast productions, including regular-season and championship games featuring the conference's men’s and women’s basketball programs.