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76ers Buy Stake In Two E-Sports Teams, A First For U.S. Sports

The 76ers and VC firm NextEquity have "purchased a majority stake" in leading e-sports franchises Team Dignitas and Team Apex, making the NBA club the "first U.S. sports organization to control a professional gaming outfit." The two e-sports franchises "will be run separately from the basketball team." Sixers execs believe the e-sports investment "will give them an entry for sponsors into a younger, male-dominated demographic." Financial terms were not disclosed, but a source "estimated Team Dignitas to be valued in the mid-to-high seven figures." WME-IMG Head of E-Sports Tobias Sherman "helped facilitate the deal" (SPORTSBUSINESS JOURNAL, 9/26 issue).

See more in today’s issue of THE DAILY.

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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