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Twitter Strikes Deal With MLBAM To Live Stream MLB, NHL Games

Twitter has struck a far-reaching deal with MLBAM in which it will stream live, weekly out-of-market games for both MLB and the NHL. There also will be a new, exclusive nightly multisport highlights show in collaboration with 120 Sports, of which MLBAM is a founding partner. This extends a recent run of sports deals for Twitter that includes pacts with Campus Insiders, the NBA and the NFL to live stream “Thursday Night Football.” A nightly highlights show, “The Rally,” will be the first of its kind to be shown on Twitter and will incorporate Twitter-based data to determine trending topics.

The MLBAM partnership arrives after a meeting in the early spring between MLB President of Business & Media Bob Bowman and Twitter COO Adam Bain and CFO Anthony Noto. It was more recently shepherded to completion in part by MLBAM Exec VP/Business Kenny Gersh. The live weekly games on Twitter do not yet have a specific start date, but are expected to become available for baseball prior to the end of the '16 season and during the '16-17 season for hockey.

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SBJ Morning Buzzcast: March 18, 2024

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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