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NBA Will Supply More Content To Twitter Under Renewed Deal

The NBA will double the amount of material it supplies to Twitter and subsidiaries Vine and Periscope under a renewed content partnership. Live games are not part of the newly expanded deal, but the pact will create a weekly NBA pregame show accessible only on Twitter to both logged-in and logged-out users, along with another to-be-determined exclusive show that will be announced prior to the start of the '16-17 regular season. The NBA also will expand its use of Twitter’s Amplify ad program, and continue initiatives such as #NBARapidReplay highlights and #PhantomCam player arrivals.

The deal was negotiated by multiple execs and divisions from both organizations before going to NBA Commissioner Adam Silver and Twitter co-Founder & CEO Jack Dorsey for final approval.

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SBJ Morning Buzzcast: April 26, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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