Giga Entertainment Partners With Royals, Mariners To Promote App

Giga Entertainment Media today will announce the expansion of its sports marketing platform with new multiyear partnerships with the Royals and Mariners. GEM will utilize the deals to promote Selfeo, an app which helps users access customized, multi-screen viewing experiences on their devices. The corporate partnerships include TV exposure through home plate signage and promotional assets, with those programs created by ANC Sports Marketing. The partnerships began June 20, with the first broadcast assets appearing during the teams' home games last Friday (GEM).