The Cavaliers' NBA championship prompted multiple full-page print ads in USA Today. A Nike ad features an image of LeBron James in profile with the copy, "Always Believe." CNBC goes with "Miracle By The Lake" to congratulate the Cavs. The ad also touts the Aug. 24 premiere of "Cleveland Hustles," a new CNBC show exec produced by James (THE DAILY).
Late-night talk show hosts went heavy on the Cavaliers' title. CBS’ Stephen Colbert: "It was an inspiring Cinderella story, if Cinderella had first betrayed her family by taking her talents to South Beach" (“The Late Show,” CBS, 6/20). NBC’s Jimmy Fallon: "A lot of sports writers are saying that Cleveland will no longer be synonymous with losing. Then the Cleveland Browns said, ‘No, we're still here so don't worry. We got it covered’" (“The Tonight Show,” NBC, 6/20). ABC’s Jimmy Kimmel: “For LeBron James this wasn’t just about a trophy. ... Before the season started an evil wizard cast a spell on LeBron that caused his hairline to recede dramatically and the only way to reverse the spell and get his hairline moving forward again was to win the championship for the city of Cleveland" (“Jimmy Kimmel Live,” ABC, 6/20).
Comedy Central’s Trevor Noah: "A city that went 52 years without a national championship and after next month’s GOP convention, it might go another 52 years without a city" (“The Daily Show,” Comedy Central, 6/20). Comedy Central’s Chris Hardwick: "The 52-year curse that had been on the city’s sports teams was lifted, though the 50-year curse on their economy is still going strong" (“At Midnight With Chris Hardwick,” Comedy Central, 6/20). See today's Laugh Track for more.
