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Comcast Enters E-Sports, Sponsoring Tourney Organizer, Teams

Comcast's Xfinity brand has jumped into e-sports, signing one-year category sponsorship deals with tournament organizer ESL’s North America division and the multi-game team franchise Evil Genuises. As part of the team deal, Comcast will outfit Evil Geniuses' training facilities in Alameda, Calif., and Urbana, Ill., with Gigabit Pro internet service and its primary video product, Xfinity X1. Comcast also will help create and develop online content with the team and ESL, said Comcast Exec Dir of Sports Brand Marketing Matt Lederer.

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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