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Turner, WME-IMG's Eleague Lands Sponsors For Inaugural Season

Arby's, Credit Karma and Buffalo Wild Wings are the first three brands to buy sponsorships in Turner and WME-IMG’s Eleague, which launches May 24. Sources say the two-year sponsorships run for about $2M annually and guarantee exclusivity in the QSR, personal finance and casual dining categories. Turner and WME-IMG expect to have eight categories filled by July 30 – the end of its inaugural season – and the companies could have another two signed up for its debut in two weeks. Additionally, Sony Pictures bought a five-week sponsorship during the first Eleague season, picking up movie studio exclusivity for those weeks.

Turner Sports Senior VP/Ad Sales Seth Ladetsky said, “The response from the marketplace has really been incredible. Everyone sees this as the next big thing." In addition to on-air spots, the sponsorships include marketing and logos, product placement and sponsor integration. On TV and digital, Turner will run a maximum of 16 30-second spots per hour and only will break during stops in action. In Q1 '16, Turner says media ad time for English-language cable networks was 17 minutes per hour. “We decided to have less commercial loads,” Ladetsky said.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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