WCOS: Undervalued Copa America Like A "Mini-World Cup"

Execs at the CAA World Congress of Sports championed soccer’s upcoming Copa America Centenario as a highly undervalued event. The tournament, featuring 16 teams from North, Central and South America to be played in June in 10 U.S. cities, will be shown domestically on Fox Sports and Univision and is being billed as the largest soccer event to be played on American soil since the '94 FIFA World Cup. “This is the biggest tournament nobody is talking about,” said Fox Sports National Networks President Jamie Horowitz. MLS Business Ventures President & Managing Dir Gary Stevenson said, “This will be like a mini-World Cup.”

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