SI Reaches Into Asian Market Through Partnership With ASN

SI is moving into TV and digital video networks in Asia following a broad-based content and sales partnership between parent Time Inc. and Hong Kong-based broadcaster ASN Ltd. The deal, marking a major international expansion for the SI brand, calls for the ASN and ASN2 pay-TV sports channels, companion websites and mobile apps to be rebranded to SI and SI 2. ASN operates in a dozen Asian territories, including Hong Kong, Singapore, Thailand, Indonesia and the Philippines, and will continue to act as the managing partner for the venture. Time Inc. and ASN will collaborate on daily programming development, with content from existing SI video extensions in the U.S.