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McDonald's Kicks Off Game Time Gold NFL-Themed Contest

McDonald's today kicks off its NFL-themed Game Time Gold sweepstakes, which runs until Dec. 21. Game pieces, "featuring 1 of 32 NFL team helmets and a 10-digit code, will be attached to some McDonald's menu items." Customers "can also text to play for the first time." Prizes include $500,000 in cash and a four-night trip for two to Super Bowl 50. Winners of the cash will be announced on NBC's "SNF"pregame show, and the "code for a potential winner of the Super Bowl trip will be announced on the post-game show" (CHICAGO TRIBUNE, 10/28).

McDonald's last week began promoting the contest with ads starring Mike Ditka and Jerry Rice.

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