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Kia Logo Patch To Appear On Jerseys At NBA All-Star Games

The NBA said that it is "planning to put a sponsored 3.25 inch by 1.6 inch patch with a Kia logo on the upper left chest of player jerseys" for both the '16 and '17 All-Star games. The patch is "part of an advertising buy between media rights holder Turner Sports and sponsor Kia Motors America." This will mark the "first time that one of the four major American professional sports will display ​a​ non-apparel logo on jerseys during a game." The deal was "brokered between the league and Turner Sports" (WALL STREET JOURNAL, 10/29).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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