Daytona Int’l Speedway late this morning will reveal Sunoco as the sponsor of its fourth corner "injector" entrance that is being built of as part of the $400M Daytona Rising renovation project. The four corner injectors had asking prices of $2-2.5M annually over 10-15 years, according to sources. DIS and Sunoco declined to confirm or deny these figures and are officially calling the pact a multiyear one. The other three previously announced injector partners are Toyota, Florida Hospital and Chevrolet.
Each partner is allowed to design their entrance way in the form of their liking, so Chevy’s will be like a dealership and Florida Hospital’s will feature healthy concessions in the connecting “neighborhood” inside the entrance. For Sunoco’s part, the brand will design its injector in a way that gives fans the experience of what it is like to be on pit road or in victory lane during the middle of or after a race. Sunoco is an official sponsor of NASCAR, IndyCar and the NHRA among other motorsports properties, and its agency of record is Team Epic.
