Menu
Morning Buzz

Lagardère Group Rebrands Its Sports Business Under Renamed Division

Lagardère Group today announced it has relaunched its global sports business as Lagardère Sports, a division of Lagardère Sports & Entertainment. The new Lagardère Sports & Entertainment, which replaces the name Lagardère Unlimited, is one of four major divisions of the Paris-based conglomerate. The rebranding was unveiled on the company’s website earlier today. The division will be headquartered in London and is comprised of Lagardère Sports and Lagardère Live Entertainment.
  
Lagardère Sports & Entertainment COO Andrew Georgiou said the rebranding is "the function of something much more important" than a name change. Georgiou: "It’s actually a unification of a single brand, now covering our entire sports platform."

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2015/09/15/lagardere.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2015/09/15/lagardere.aspx

CLOSE