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Odell Beckham Jr. Endorsing Head & Shoulders In Latest Marketing Deal

Odell Beckham Jr. has been named the "new face" of Procter & Gamble's Head & Shoulders brand, succeeding former NFLer Troy Polamalu and continuing the "lucrative offseason" for the Giants WR. The shampoo brand this morning released a spot featuring Beckham's "career highlights." It finishes with the tagline, "Shoulders were made for greatness. Not for dandruff." This comes after Beckham this offseason "scored an exclusive autograph deal" with Steiner Sports, landed the "Madden NFL 16" cover, acquired an equity stake in sports drink Roar and agreed to endorse supplement brand Exos. He previously had deals with Nike and appeared in ads for Foot Locker and Lenovo (ESPN.com, 8/28).

Another ad posted by H&S today features Polamalu welcoming Beckham as an endorser:

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