Twitter Signs Two-Year Deal With NFL To Carry More League Content

Twitter signed a two-year deal with the NFL that will see the social media site carry more league-branded content – a further sign of the growing importance social media companies are placing on sports content. The agreement, which will be announced this morning, follows two one-year deals the NFL signed with Twitter in '13 and '14 around Twitter’s Amplify advertising platform. The new pact will see the NFL provide more than 100 30- and 60-second clips per week to Twitter (up from the 30-40 it had been providing over the past two years). Another change will see Twitter take the lead in selling the league’s content; the NFL and Twitter jointly sold it over the past two years.

Like in the past two years, NFL content on Twitter will consist of in-game highlights and next-day recaps. Under the new deal, it also will include GIFs, infographics and NFL Network studio clips.