MLB To Air TV Spot Around All-Star Touting Boys & Girls Clubs Tie-In

MLB will debut a spot supporting its long-standing affiliation with the Boys & Girls Clubs of America during next week’s All-Star Game programming. The ad, which will break during ESPN's coverage of the Home Run Derby Monday night, features Rays P Chris Archer playing and teaching baseball to a group of kids. It will also air during Fox' telecast of the All-Star Game on Tuesday night. "This continues the commissioner’s focus on children and community," said MLB CMO Jacqueline Parkes. Additional spots in the All-Star Game will promote All-Star Game products at MLB Shop (Shop.mlb.com), tout the MLB At Bat app and push ticket sales with Angels CF Mike Trout.

Meanwhile, a USA TODAY Sports cover story looks at the marketing of MLB players: “The sport still lacks a single-named face with the instant cachet a LeBron James or Tom Brady provides.”