Chevrolet To Sponsor One Of Five New Entrance Areas At Daytona

Chevrolet today will announce a long-term founding partnership for one of Daytona Int'l Speedway's five “injector” entrances being built as part of the $400M Daytona Rising project. The Detroit-based manufacturer, which joins Toyota and Florida Hospital as other brands that have struck founding partner-level deals, will have the right to brand and market Injector No. 2, which has 20,000 square feet of space plus a connecting “neighborhood” that features retail, dining and restrooms. Chevy also gets a presence at the World Center of Racing Zone being built as part of the project, and receives tickets and hospitality assets plus pace-car rights in select years.

Sources said that the track has been asking 10- to 15-year terms at $2-2.5M annually for the four smaller injectors, but DIS President Joie Chitwood III declined to confirm or deny those figures and added that the sides are officially calling the pact a multiyear one.