Fifth Third To Become Daytona Int'l Speedway's Bank Sponsor

Looking for a deal with an ISC property to round out its NASCAR sponsorship portfolio, Fifth Third Bank this morning will announce that it has filled Daytona Int’l Speedway’s long-open banking category with a multiyear pact. The Cincinnati-based bank becomes the official bank of DIS. The sides are not disclosing the precise amount of years for the deal, but DIS President Joie Chitwood III indicated that it is in the single digits. The bank gets IP rights to all DIS marks and logos, hospitality and signage at the track, and will have its ATMs throughout the property. It also will look to deploy experential marketing at the track.

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