Ticketing Symposium Kicks Off Facilities & Franchises Conference

The Veritix Sports Facilities & Franchises conference and fifth annual Ticketing Symposium kick off today at the Hyatt Regency in Santa Clara, Calif. The Ticketing Symposium begins the three-day program, taking a deep dive into maximizing ticket revenue, as well as examining the new trends and technologies that are impacting the ticketing industry. Both events are designed for team presidents, CEOs and other C-Level execs, as well as VPs and directors of key functional areas: facility operations/management, ticketing, premium seating, corporate sales and marketing.

Early sessions include a case study of Levi's Stadium's technology integration, as well as panel discussions on "The Business of Ticketing: Where Is It Headed," "Working with Secondary Ticket Brokers: Structuring the Deal" and "Capturing Fan Data to Generate Viable Sales Leads and Sales Opportunities."