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Fanatics To Operate New NBA Store As Part Of Deal With League
Published June 4, 2015
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The deal continues Fanatics’ brick-and-mortar expansion, which has seen the company pick up NASCAR at-track retail rights, in addition to its 15 venue operations across college and pro sports facilities. Outgoing uniform rights holder adidas operated the current NBA Store, which is the league’s second branded retail location. The new NBA emporium will have three levels and be more than four times larger than the NBA Store that the league opened four years ago three blocks north on Fifth Avenue. That retail location, which league officials have been calling “temporary” since it opened in October '11, will be shuttered in August when its lease expires.