Gatorade Launching Marketing Campaign Involving Fan Experiences

Gatorade today is launching a marketing campaign entitled “Sweat with the Best,” which allows fans to win sports experiences with athletes and teams using access codes found under the caps of specially marked bottles. The experiences range from breaking down film with Broncos QB Peyton Manning to working out with Texans DE J.J. Watt or skating with Blackhawks RW Patrick Kane. Manning, tennis player Serena Williams, Heat G Dwyane Wade, Nationals RF Bryce Harper and NASCAR driver Jimmie Johnson will promote the effort with a series of five TV ads from TBWA\Chiat\Day, L.A., that begin airing today.