Coca-Cola Extends Multifaceted Deal With SMI Through '20

SMI and Coca-Cola on Sunday jointly announced that the beverage giant has extended its deal with the track promoter through '20. The deal, which will now extend into its 35th year, gives Coke pouring rights as the official soft drink, sparkling beverage, water, sports drink and enhanced water at four of SMI's eight major tracks (Sonoma; Kentucky; Las Vegas; and Texas), and rights for non-alcoholic beverages at three others (Atlanta; Charlotte; and New Hampshire). SMI's eighth major track, Bristol Motor Speedway, has an independent deal with Pepsi. The deal also includes standard assets like signage and hospitality, plus title sponsorship of the NASCAR Sprint Cup Series Coca-Cola 600.

For more on the deal, see today's issue of THE DAILY.