Fashion brand Robert Graham today announced a deal to serve as the primary sponsor for Dreyer & Reinbold Racing's No. 24 entry driven by Townsend Bell in the Indianapolis 500. The car will feature a solid black paint scheme with lime green and the brand's logo on the hood, sides and spoiler. The interior cockpit will salute Jeff Gordon in his final full season as a driver. Gordon is from Indiana and drives the parallel No. 24 in the NASCAR Sprint Cup Series (Robert Graham).
Meanwhile, last night’s edition of CBS’ “Late Show” featured host David Letterman celebrating Rahal Letterman Lanigan Racing driver Graham Rahal’s second-place finish at this weekend’s Angie’s List Grand Prix of Indianapolis by distributing Steak 'n Shake milkshakes to each member of his studio audience. Letterman is co-owner of the race team and Steak 'n Shake is Rahal’s primary sponsor. Letterman said, “Whenever No. 15, the Steak 'n Shake car, whenever Graham puts it on the podium, you know what happens ladies and gentlemen? By God, that’s right. Free milkshakes!” (“Late Show,” CBS, 5/11).
