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FanDuel Signs Multiyear Sponsorship Deals With 15 NFL Teams

Weeks after Disney/ESPN reached an industry-redefining advertising and equity agreement with daily fantasy site DraftKings worth hundreds of millions, rival FanDuel today will announce that it has signed exclusive multiyear sponsorships with 15 NFL teams (see chart below). Since Yahoo has an exclusive deal with the 49ers and three NFL teams are in states where paid fantasy games are illegal (Arizona, Louisiana, and Washington), that means FanDuel has 15 of the 28 eligible NFL clubs locked up.

Last Friday, the NFL released to its teams new marketing regulations governing their deals with paid fantasy sites. The new rules essentially make daily paid fantasy sites equivalent to gambling casinos in ways clubs could market with them.

NFL TEAMS WITH FANDUEL DEALS
Bengals Colts Packers
Bills Eagles Rams
Browns Jaguars Ravens
Buccaneers Jets Redskins
Chargers Lions Texans

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