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NBA Reaches New Records For Digital Media Assets In '14-15

The NBA said it reached several new records across its digital media assets. In addition to previously disclosed achievements in social media assets, NBA.com and NBA Mobile reached a combined 16.7 billion page views and 4.2 billion video views during the '14-15 regular season, up 9% from the prior year. The league’s Game Time mobile app in particular set a new record with 7.4 million global downloads, up 32% from last year.

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