Liberty Mutual Insurance To Sponsor U.S. Soccer Federation Through '18

Liberty Mutual Insurance today announced a sponsorship agreement with the U.S. Soccer Federation through '18. The deal designates Liberty Mutual as the Official Insurance Partner of the U.S. men's and women's national teams, as well as the Youth National Teams and the U.S. Soccer Development Academy. The deal kicks off tonight at the Alamodome during the Mexico-U.S. men's friendly. Liberty Mutual will have branding throughout the venue, including an experiential footprint. The deal with the USSF complements Liberty Mutual's deals with the USOC, ASA/USA Softball, U.S. Ski & Snowboard Association, USA Hockey, USA Volleyball, USA Water Polo, USA Wrestling and USRowing. SUM facilitated the Liberty-USSF deal (Liberty Mutual).