AT&T runs a full-page ad in USA Today congratulating Jordan Spieth for winning The Masters: “When You Win On Golf’s Biggest Stage, The Whole World Applauds” (THE DAILY). Agents say the 21-year-old, who "blew away the elite field," likely "tripled his off-course earnings power" and will make around $25M this year. Spieth is repped by Lagardere's Jay Danzi and has endorsement deals with Under Armour, AT&T, Titleist, Rolex, Perfect Sense Digital, NetJets, Super-Stroke Grips and others. Danzi is expected to "add a couple more deals and cash in on bonuses" (GOLFWORLD.com, 4/13).
Wall Street Journal, above the fold, “Jordan Spieth Takes Masters In Record-Tying Performance” … N.Y. Times, bottom right, “In Record Fashion, A 21-Year-Old Captures Golf’s Green Jacket” … USA Today, top banner, “Spieth Is Masters Record-Maker” … Dallas Morning News, above the fold, “Masterstroke” … Ft. Worth Star-Telegram, center A1, “Texan Shines On Major Stage” … Augusta Chronicle, top of A1, “Lone Star Hero”
The network morning shows today all recognized Spieth’s record-tying performance at The Masters with reports in the first 18 minutes of their broadcasts. In the shows’ opening segment they teased their reports, with “GMA” using the headline “Move Over Tiger.” “CBS This Morning” went with “Spieth The Truth” and “Today” had “Simply ‘Master’ful!!”
