Menu
Morning Buzz

Coke Zero, LG Line Up Activations Around NCAA Final Four

Coca-Cola's Coke Zero brand is debuting a new marketing campaign around this weekend's Final Four, including a 23,000-pound, 26-by-36-foot "drinkable billboard" at the March Madness Music Festival. The effort also will feature broadcast, print, retail and out-of-home ads throughout the weekend. Coke Zero sponsors the NCAA as its Official Fan Refreshment. During a "drinkable" TV spot to air during Saturday's semifinals and Monday's title game, viewers can use their phone's Shazam app to activate a mobile coupon for a 20-ounce bottle of the beverage.

In other Final Four activation, LG has placed an "LG Training Facility" in Indianapolis at the Final Four Fan Fest presented by Capital One. The 4,500-square-foot area at the Indiana Convention Center will feature dozens of LG products, and visiting fans will have the chance to earn recruitment points through a variety of games and activities (THE DAILY).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2015/04/03/FF-activation.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2015/04/03/FF-activation.aspx

CLOSE