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Mountain Dew Brings Back "Do The Dew" For Global Campaign

Mountain Dew today breaks its "first-ever global marketing campaign," and the PepsiCo brand is resurrecting "Do the Dew" to coincide with the slogan's 20th anniversary. Two spots directed by Justin Lin will run online and on TV. “Fireboard” follows skateboarder Sean Malto as he "sparks a beach bonfire," while “Directions” features snowboarder Scotty Lago "cruising down a snowy mountain to arrive at a party." The effort will run in the U.S., Western Europe, Canada, Latin America, the Middle East, Asia Pacific and India (WALL STREET JOURNAL, 3/30).

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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