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Joint Venture Will Send David Beckham-Branded Products To China

David Beckham-branded products are "set to head to China" in a few months when Global Brands Group Holding, his new Hong Kong-based joint venture partner, "rolls out its goods." Global Brands CEO Bruce Rockowitz said that the venture "will focus on developing Beckham-branded consumer products including sportswear, footwear, casual-wear, hi-tech and skincare," and the company "aims to build this into a multi-billion dollar business in five years." This adds to Beckham's deals to promote Las Vegas Sands and Diageo's new Scotch brand (BLOOMBERG NEWS, 3/27).

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