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Apparel Brand TapouT Becomes WWE Partner In Joint Venture

WWE and Authentic Brands Group today will announce they have entered into a 50/50 joint venture for the TapouT brand, which the two companies are repositioning as a fitness lifestyle brand. TapouT, whose roots are in MMA, now becomes the official fitness and training partner of WWE, and WWE talent will be provided with TapouT brand apparel for training purposes. WWE will promote the brand on its cable broadcasts, PPV productions, at live events and via digital platforms including the WWE Network. The announcement coincides with the build-up to Sunday's WrestleMania 31 at Levi's Stadium.

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