LG Launching Tweet Campaign To Benefit Battier's Foundation

NCAA sponsor LG tonight is launching a tweet-to-give campaign in collaboration with former NBAer Shane Battier at the electronics brand's "Beyond the Arc" event in N.Y. The campaign will raise funds for The Battier Take Charge Foundation. During the "Beyond the Arc" event and for the rest of the NCAA tournament, LG will donate $3 each time #LGTrivia is used, with the goal of raising $20,000 for the foundation's scholarship program (LG).