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Pain Relief Patch Signs Deals With Lendl, BNP Paribas Showdown

Ivan Lendl today will announce that he is endorsing Larasan Pharmaceutical's Flex24 pain relief patch. Larasan is also becoming a three-year sponsor of the BNP Paribas Showdown, the annual tennis exhibition at MSG that occurs tomorrow. Lendl will announce his deal at a press conference that also includes Roger Federer, other players taking part in the exhibition and Int'l Tennis HOF nominees. StarGames President & CEO Jerry Solomon, whose company organizes the Showdown, said that Lendl will be present for hospitality around the event and will don the Flex24 logo at competitions and appearances. Lendl also will be featured in Flex24 ads.

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