Matt Kemp, Mark Cavendish To Head New Global Campaign For Oakley

Oakley today is launching a global campaign titled "One Obsession" that "aims to rally people around their passions, athletic or otherwise." The effort will run on the Oakley website, "as well as social and digital channels." The minute-long version of the ad will feature Padres RF Matt Kemp, cyclist Mark Cavendish, skateboarder Eric Koston, surfer Gabriel Medina and cricket player Virat Kohli "as they share their passions, but alongside some non-professional athletes." The spot is "meant to tease a series of vignettes that will roll out over the next year with athletes' personal stories of inspiration" (ADAGE.com, 2/16).