Morning Hot Reads: Disapproval Rating

As the FIFA presidential race takes shape, incumbent Sepp Blatter is drawing heat. S.F. CHRONICLE headline: "Blatter's Corrupt Guidance Of FIFA Needs To End." YAHOO SPORTS goes with, "The Unfavourable Man Who Is Poised To Stay As FIFA's Unpopular Leader."

THE POYNTER INSTITUTE examines the "dramatic shift in the sports media landscape." Internet sites "now are more prevalent," as evidenced in this year's edition of "The Best American Sports Writing."

SPORTSONEARTH.com on the Falcons' fake noise scandal: "All three major networks can feature Deflate-gate news on their nightly telecasts, yet the Falcons – who have actually 'fessed up to their transgression – don't even warrant a significant mention on SportsCenter?"

Also:

• Rob Manfred may have to spark change in youth baseball's structure.
• An analysis of the stigma surrounding baseball as a "boring" sport.
• NHL experimenting with player- and puck-tracking technology.
• Browns' Jimmy Haslam III moving up "NFL problem owners" list.
• Schools look to capitalize on college football signing day hoopla.
• A week in the life of Jets star OT D'Brickashaw Ferguson.